LearningSource

New Customers

Rolled out in Record Time

It’s always nice to tell stories that show of the speed and responsiveness that software as a service brings. It’s doubly nice when the story highlights our own responsiveness as an organisation. A few weeks ago, Emma Mortimer from Business Training Marlborough gave us a call.

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BTM is a new training organisation that offers training in costing & pricing, writing a marketing plan, essential sales skills and small business survival tactics, among other things. They’d looked at 20 software products in a search for something that would let them run their training management – they’re a small organisation so they wanted something economically priced, quick to implement and simple to use.

BTM didn’t have their own website and so they were looking at a complete design and build solution that was looking to cost them in excess of $15,000, take months to implement and require completely manual processing of course enrolment and the like.

Luckily for them however, another training provider pointed them in our direction. Little more than a couple of weeks later, LearningSource was able to provide BTM a solution that, within a budget less than a fifth of what they were initially looking at, gave them a full website plus automated registration – thus saving them both in development cost, but more importantly giving them efficiency gains going forwards. This was achieved by using one of the standard LearningSource website templates – allowing for a sub three week time frame from initial contact to go-live.

Emma explained to us that some of the simple things are the most beneficial for them; In the past they would write custom word documents for course enrolment confirmation. These would then be exported as a pdf and emailed to the attendee. Now with LearningSource the entire process is automated.

Emma also told of an experience she had the other night. She was at home and noticed that a course place became available due to a cancellation. Having access via the internet she was able to assess that there was someone on a waiting list for the course, confirm their place and send them enrolment confirmation – all in only a few minutes and with a few mouse clicks.

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LearningSource – Helping to Power Xero

One of the things you’ll here software as a service (SaaS) companies talk about is “the ecosystem” – for those outside of software circles, the ecosystem is all about companies setting up software businesses that leverage another software product. Symbiosis is the key word here…

Our latest customer is a great example of this, all the more so because LearningSource is powering the ecosystem. Xero is an awesome Kiwi company that is building the world’s easiest online accounting application. Part of their strategy is to enable third parties, such as Bookkeeping and Beyond, Xuru, and Aspire Solutions to run training services for Xero customers.  In doing so, they are building an ecosystem (that word again) of separate but symbiotic businesses.

This is a doubly smart strategy because it both eases the on-ramp for Xero customers, and also enables the training partner themselves to derive revenue from the services delivered.

Xero training partners are able to promote their courses through the Training & Events section on Xero’s website.  A visitor is able to view all courses available, the details of each, and then if they decide to register for a course, they are passed directly through to the partner’s own website.

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As with our other customers, Xero was attracted to LearningSource in part because of it’s ability to provide a seamless and totally customised solution that complies with their other branding, formatting etc – as you’ll see below, the Xero Training & Events portal is completely integrated within Xero’s website – users don’t even release that when they are viewing this section of Xero’s website, they are in fact viewing LearningSource. You can read more about LearningSource’s  website integration feature on our own website.

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View Xero’s Training & Event portal.

This ecosystem attribute is really exciting, both because it shows just how much value there is from a business perspective in the network but also because it opens up an entire host of possibilities around building learning networks where different training platforms are able to talk to each other… but that’s a concept for another post. For now we’ll sign off with a big welcome and thank you to the Xero training team.

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